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6 Benefits of Employee Association Membership for Employers

June 12, 2024

For CPA firms, boosting employee engagement and retention is crucial to long-term success. Higher engagement and retention mean fewer resources spent on hiring and onboarding, preserving institutional knowledge, and maintaining positive organizational growth and morale.

One effective way to keep employees motivated and satisfied is by providing professional growth opportunities. According to a LinkedIn survey, 94% of employees would stay longer if their company invested in their learning and development. Encouraging employees to join professional associations can foster a more empowered and satisfied workforce.

Let's explore six benefits of promoting association membership from a firm's perspective.

1. Higher Employee Engagement

Encouraging your employees to join an association helps them find a community of like-minded professionals, enhancing their engagement. Association membership can:

  • Boost motivation as employees seek to demonstrate their new expertise.
  • Foster a sense of belonging, leading to higher engagement through a support network.
  • Provide educational resources, workshops, and conferences that promote career advancement.

Supporting employees by paying their membership dues ensures they maximize these opportunities and see your commitment to their development.

2. More Skilled Employees

Association membership grants access to continuing education credits and certifications, making employees more effective in their roles. At the Montana Society of CPAs, we offer members courses, newsletters, advocacy, and networking opportunities, supporting ongoing success and professional advancement.

Programs like training courses, webinars, conferences, and workshops enhance your employees' skills, benefiting your firm through improved work and retained talent.

3. Networking Opportunities

Associations offer various networking opportunities such as area meet-ups, Chapter events, and in-person classes and conferences. Building these connections can lead to opportunities and strengthen ties with other CPAs.

4. Stronger Teams

Networking and learning opportunities from associations make employees stronger contributors to your organization, increasing productivity and fostering a positive company culture. Encourage employees to share their learning experiences through in-office workshops or brief presentations, spreading valuable insights throughout your firm.

5. Greater Employee Retention

Employees engaged in professional development are more likely to stay with your organization. By sponsoring memberships, you show your commitment to their career growth, making them feel fulfilled and valued. This reduces the likelihood of them seeking opportunities elsewhere.

6. Insights into the Latest Trends

Associations provide access to trade publications, exclusive conferences, and newsletters, keeping employees informed about industry trends and advancements. This knowledge helps your firm stay competitive and deliver excellent service to clients.

Encouraging employees to join associations and sponsoring their memberships enhances their professional development. They bring back trends, best practices, and professional connections, benefiting your firm. 

Ready to set up your employees with a Montana Society of CPAs membership? We can help provide them with the necessary information and steps for signing up, ensuring they reap the benefits of active membership.